Global New Energy Vehicles (NEVs; including pure electric and plug-in hybrids) showed strong sales in the last two months of 2020, with many models setting new records.
According to TrendForce, the global sales of new energy vehicles will total 2.9 million units in 2020, with an annual growth rate of 43%. The sales volume is expected to reach 3.9 million units in 2021. However, the current shortage of automotive chips will greatly affect production. The state of electric vehicle sales remains uncertain.
Looking at the pure electric vehicle (BEV) market, in 2020, Tesla’s main sales force will be the Model 3, with a market share of 24.5%. In addition to being eligible for the purchase tax exemption, the price will be reduced by 30% on the first day of 2021, which will catch other competitors at the same level by surprise. The second-ranked Volkswagen, in addition to the Golf electric version, is favored by consumers. The ID.3 achieved excellent sales performance in the second half of last year to help it stabilize its market share, while the electric vehicle series ID.4 came out late. Sales are expected to show up in 2021.
BYD’s advantage comes from the fact that it has a large number of car models, and it ranks third with a market share of 6.4%; on the other hand, Wuling Hongguang, which is the fourth place, only relies on a Hongguang MINI to become the dark horse in 2020. With the help of the township, it achieved the fourth place in global sales after only six months of sales. In fifth place, Renault, which relies on the long-time bestseller ZOE, is close behind with a 5.6% market share. Other models such as Nissan Leaf and Hyundai Kona performed well, but failed to make the top five based on brand statistics.
In addition, the market share of plug-in hybrid electric vehicles (PHEV) is also indistinguishable, with BMW and Mercedes-Benz both accounting for about 13%, followed by Volvo with 12% of the market, and Volkswagen and Audi in fourth and fifth place. Win, the market accounted for 10% and 6% respectively.
TrendForce pointed out that China and Europe are excellent examples of policy-driven markets. For example, the positive attitude of European automakers is related to the strict carbon emission standards implemented by the EU. Each automaker is actively proposing zero carbon dioxide emissions or the proportion of electric vehicle sales. Target. Outside of China and Europe, after the 2020 U.S. election, Biden’s proposal to completely replace official vehicles with electric vehicles, abolish subsidy restrictions, and strengthen consumption stimulus plans, if implemented, is expected to drive sales in the U.S. market.
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