Smart life, white-collar workers become the main consumer force of smart home

Another shopping festival comparable to “Double 11” must be “Double 12”. Encouraged by various campaigns and activities, consumers’ enthusiasm for participation continues to rise. According to the latest statistics, during the “Double 12” period, data from various aspects of individual booths showed that consumers’ shopping choices are becoming more and more “intelligent”.

Safety at your doorstep is a priority

At present, “smart products” have become the dark horse of major e-commerce platforms, among which the explosion point of smart home products is smart door locks. In 2018, a total of 130,000 smart door locks were sold on Tmall, and 54,000 were sold during the pre-sale period of Tmall Double 11 this year.

Relevant data shows that during the Double 12 period, the sales volume of EZVIZ fingerprint locks on Tmall increased by 196% year-on-year, and the sales of network cameras and smart cat’s eyes ranked first on the entire platform. Consumers pay more and more attention to the safety of their doorsteps, and smart home products have successively become hot-selling products.

“The door is the first line of defense for home security, so to be safe, you must first work on the door. Generally, the door lock will be upgraded to a smart lock, equipped with a smart cat’s eye, or installed with a camera. These are all good. way.” Mr. Zhang from Nanjing thinks.

The smart door lock can send an alarm message to the owner in a timely manner through the APP in the case of abnormal unlocking or digging the door; the smart cat’s eye can automatically take pictures and inductively monitor 24 hours a day; the smart camera can not only grasp the dynamics of the door in real time, but also Receive alert messages when someone appears. The mutual linkage between smart home products has also been popularized, which will build a more active security environment and make the home safer.

Smart home is loved by office workers

When “9 to 5” is gradually replaced by “996”, the living space of office workers is infinitely reduced, making life better and making themselves lazy, which logically becomes the purpose of office workers purchasing household items. According to data from, during the Double 12 period, white-collar workers frantically “chopped their hands” for smart homes, and users accounted for 87.81%.

EZVIZ smart home has touched the hearts of office workers, and all kinds of products are in full bloom: the working hours of the smart socket are preset before going to bed. The next morning, the soymilk machine in the kitchen will automatically start to make soymilk, and the microwave oven will automatically heat up early, and wait until the washing is finished. , you can enjoy a nutritious breakfast; the task of cleaning the floor is basically handed over to the sweeping robot, which can automatically clean the floor and turn easily when encountering obstacles; “forgetting to bring the key after get off work” is no longer a trouble, go home Use the fingerprint to open the door, the smart door lock is linked with the lights and the curtains are closed; when you get up at night, the infrared sensor is linked to the bedroom socket, and the night light is automatically turned on, without turning on the light in the dark, giving you a full sense of security.

It can be said that with smart home, office workers can get rid of the trouble of switching electrical appliances, lamps, doors and windows and other equipment, and all kinds of household chores can be done with one click.

Smart home highlights the upgrade of middle-class consumption

From the perspective of the age level of smart home consumption, the post-85 generation population continues to increase, accounting for 61.66%. These buyers are willing to “pay” for smart home products with high technology content and become the main consumer force of smart home improvement.

From the point of view of marriage and love, smart home has a high utilization rate among household users, and the proportion of married people is 77.82%, and the proportion has increased. In terms of income, highly educated and high-income people are more accepting of smart homes. data shows that among the purchasers of smart homes, Plus members account for 21.3%, more than 80% of users have higher education, and more than 30% of users monthly The income exceeds 10,000 yuan. 65.13% of consumers spend within 1,010 yuan, 30.54% of consumers spend between 1,010 and 2,825 yuan, and the unit price per customer increases year by year.

From a geographical point of view, the smart home market has huge potential. First-tier and second-tier cities remain the top, accounting for 70% of users; third- and fourth-tier cities pursue success, accounting for 25%; fifth- and sixth-tier cities take root and develop. In addition, the cities with the most consumption power for smart home are Guangdong, Jiangsu, Zhejiang, Shandong, and Henan, occupying the top five in terms of user scale.

Technology makes life better and technology makes living more convenient. Smart homes can provide people with a convenient, comfortable and safe living environment, and it will be an inevitable trend for smart homes to enter daily life.

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