Lei Jun: SARS did not force the rise of e-commerce, the epidemic affected the popularity of 5G mobile phones

Lei Jun: SARS did not force the rise of e-commerce, the epidemic affected the popularity of 5G mobile phones

At the beginning of the new year, the new crown pneumonia epidemic broke out, and the intensive prevention and control work was fully started. In addition to the epidemic, the survival and development of small and medium-sized enterprises has also added new challenges, especially in the catering, hotel, tourism, and brick-and-mortar retail industries.

On February 3, General Secretary Xi Jinping presided over a meeting of the Standing Committee of the Political Bureau of the Central Committee of the Communist Party of China, clearly demanding that the normal economic and social order should be effectively maintained. While strengthening the prevention and control of the epidemic, efforts are made to maintain a stable and orderly production and life.

As a result, an “anti-epidemic” battle in the economic world has begun. The Beijing News focuses on the impact and impact of the epidemic on the economic operation, talks to top entrepreneurs, interprets the latest trends in the industry, supports small and medium-sized enterprises in the epidemic, and makes suggestions for the government. Today we present an exclusive interview with Lei Jun, founder, chairman and CEO of Xiaomi Group.

‘Core point’

1. For most people, the “psychological epidemic” is also a problem that cannot be ignored. I hope everyone remains optimistic about life and the future. We can be affected by the epidemic, but we must not be defeated by the epidemic.

2. This year will be a critical year for 5G mobile phone replacement. The epidemic has a certain impact on the popularity of 5G mobile phones, but after the epidemic, consumers’ purchase demand will be released.

3. If the past ten years are the ten years of the mobile Internet, then the next ten years will be the ten years of the intelligent interconnection of all things.

“SARS forced the rise of e-commerce is a popular saying in the past few years. However, the rise of China’s e-commerce is the result of years of struggle by Chinese Internet people, and it is inseparable from the dividends of China’s infrastructure improvement and reform and opening up.” Almost. Lei Jun, founder of Xiaomi Group, who has experienced the whole process of China’s Internet from scratch and from weak to strong, does not agree with the statement that SARS forced the rise of e-commerce. In his view, SARS was just an episode at that point in time.

When talking about the impact of the new crown epidemic on the economy, Lei Jun bluntly said that the epidemic has caused social isolation for a long time, which has brought many changes to the “non-contact economy”, the most typical of which is telecommuting. However, “whether it can develop well in the future also depends on the laws of the industry itself.”

On February 27, Lei Jun said in an exclusive interview with a reporter from the Beijing News that the epidemic has most affected small and medium-sized enterprises. He suggested that the government should take greater tax reductions and policy support. Small and medium-sized enterprises are the stability of social economy and employment security. In extraordinary times, it is recommended that the government must protect them.

2020 is a critical year for the accelerated construction of 5G and the replacement of 5G mobile phones. Lei Jun said that in the short term, the epidemic will have a certain impact on the popularity of 5G mobile phones, but consumers’ purchase demand will be released after the epidemic passes. The next ten years will be the decade of the intelligent interconnection of all things, and the Xiaomi brand will start a new business.

“The road ahead is still very long, and we don’t dare to relax at all. Business competition is a long run.” Lei Jun said.

Lei Jun: SARS did not force the rise of e-commerce, the epidemic affected the popularity of 5G mobile phones

“Psychological epidemic” cannot be ignored, and the development of “non-contact economy” also depends on the laws of the industry

Beijing News: Have you ever thought of a similar new coronavirus outbreak after SARS?

Lei Jun: I think everyone may be the same, this is a sudden disaster. My personal feelings may be deeper, because this epidemic first occurred in my hometown Hubei, and I also have deep feelings for Wuhan.

I believe that with the help of all sectors of society, the people of the whole country will be united, and whether SARS or the new crown will be defeated in the end. At present, we need to stick to our posts under the premise of doing a good job of epidemic prevention, which is the biggest contribution to the fight against the epidemic.

Beijing News: In 2003, you were leading Kingsoft in the development of office software and network security games. Today, Xiaomi has been established for 10 years. From your experience, what are the differences between the two outbreaks 17 years apart?

Lei Jun: At the time of SARS, I was still at Kingsoft. Objectively speaking, 17 years ago, transportation was not as convenient as it is now. For example, there was no high-speed rail, and the Internet was not as developed as it is now. Weibo, We Media, and mobile Internet have not yet appeared. No one will keep reading news about the epidemic with their mobile phones.

We can see that the number of people infected with the new crown pneumonia this time has quickly surpassed SARS, and emergency responses have been launched across the country. The overwhelming news has made everyone nervous and anxious. For most people, the “psychological epidemic” is also a problem that cannot be ignored. Therefore, I also appealed some time ago, and hope that everyone will remain optimistic about life and the future. We can be affected by the epidemic, but we must not be defeated by the epidemic.

Beijing News: There is a view that the “SARS” epidemic has brought about the rise of e-commerce. Do you agree with this statement?

Lei Jun: It is a popular saying that SARS forced the rise of e-commerce in the past few years, but you can check it out. Alibaba was established in 1999, but Taobao, a B2C business, was established after SARS occurred, and JD.com was established in 2004. Only officially launched e-commerce and turned the counter online. The rise of China’s e-commerce is the result of years of struggle by Chinese Internet people, and it is inseparable from the dividends of China’s infrastructure improvement and reform and opening up. The SARS epidemic was just an episode at that point in time.

Beijing News: How will the epidemic affect the new economy?

Lei Jun: The new crown pneumonia epidemic has caused the society to isolate for a long time, which has brought many changes to the “non-contact economy”, the most typical of which is telecommuting. But I think whether these industries can develop well in the future also depends on the laws of the industry itself. The epidemic is a disaster. The disaster prompts us to think and deal with it. Every time we experience a disaster, it will make people love life more and be more serious. But disasters by themselves don’t benefit anything.

The epidemic has affected the popularity of 5G mobile phones, and consumer demand for mobile phone purchases will be released after the epidemic

Beijing News: Which industries or companies do you think are the most “injured” in this epidemic?

Lei Jun: Private small and medium-sized enterprises are the most affected by the epidemic. Therefore, I suggest that the government consider taking greater tax reductions and policy support for small and medium-sized enterprises. Small and medium-sized enterprises are stabilizers of social economy and employment security, and they must be protected in extraordinary times. good them.

Beijing News: Recently, many ministries and commissions of the State Council have clarified that policies such as phased reductions and exemptions of corporate social insurance premiums, medical insurance premiums, and deferred payment of housing provident funds will help companies overcome difficulties? What other areas do you think the government can support?

Lei Jun: The government has been working hard to reduce taxes for the past two years. The above measures to reduce taxes and fees are the greatest and most direct help and care for enterprises.

Beijing News: What should startups take the initiative to do to deal with the challenges of the epidemic? How to solve the cash flow problem that SMEs are generally concerned about?

Lei Jun: Of course, the first thing is to do a good job in epidemic prevention and carry out various tasks on the premise of ensuring the safety of employees. Secondly, we must firmly believe that the impact of the epidemic is temporary. From now on, we should think about how to meet the needs of the market and consumers after the epidemic is over, and be prepared for this.

Beijing News: Despite the impact of the epidemic, on February 13, Xiaomi released its first work, the Xiaomi Mi 10 series, as scheduled to hit the high-end market. How do you view the impact of the epidemic on the mobile phone market?

Lei Jun: The impact of the epidemic on the industry is comprehensive, and the most important aspect is the impact on the resumption of factories. Of course, all parts of the country are now resuming production in an orderly manner to make up for the impact of the epidemic. In this case, we also encountered certain difficulties, but after communicating with supply chain partners, we felt that in this case, we need to release some signals to boost the confidence of the industry. Therefore, despite many difficulties, we insisted on releasing the Mi 10 series, which has also been recognized by the market.

Beijing News: Will the epidemic delay the arrival of the 5G replacement wave?

Lei Jun: In the short term, the epidemic will have a certain impact on the popularity of 5G mobile phones, but in the long run, consumers’ purchase demand will be released after the epidemic passes. Xiaomi has maintained a good inventory level since last year. Lightly loaded, at least 10 5G mobile phones will be launched throughout the year. We judge that this year will be a critical year for 5G mobile phone replacement.

The next ten years will be the decade of the intelligent interconnection of all things, and Xiaomi will enter the next decade of entrepreneurship

Beijing News: This year is the tenth anniversary of Xiaomi. You also said before that Xiaomi will enter the next ten years of entrepreneurship. What are your plans and expectations for the second decade of Xiaomi?

Lei Jun: If the past ten years are the ten years of the mobile Internet, then the next ten years will be the ten years of the intelligent interconnection of all things. We have been able to see that artificial intelligence and the Internet of Things have made huge progress, and the combination of the two will bring huge opportunities. Last year, we launched the dual-engine strategy of “mobile phone + AIoT”, which is to declare to the future that Xiaomi will be the king of the AIoT field.

Beijing News: Last year, Xiaomi began to implement a dual-brand strategy. The positioning of Xiaomi and Redmi has become increasingly clear. Is this release of 5G high-end mobile phones a signal that the Xiaomi brand will fully impact the high-end market?

Lei Jun: The newly upgraded Redmi has undertaken the mission of Xiaomi and Redmi in the past, while the Xiaomi brand has started a new business. Recently we released the new 5G high-end mobile phones Mi 10 and Mi 10 Pro, which is a new starting point for the Xiaomi brand. Compared with the past Xiaomi, the Xiaomi Mi 10 series got rid of the shackles of price, and made every effort to build a high-end flagship with extreme technology and extreme experience. Judging from the market reaction, the Xiaomi Mi 10 series has been recognized by consumers. Next, we must be down-to-earth, adhere to Xiaomi’s values, and make good products that move people’s hearts.

Beijing News: In the next decade, will AIoT surpass mobile phones and become Xiaomi’s core competitive advantage?

Lei Jun: The era of AIoT is coming. Xiaomi has the earliest layout and the most complete ecosystem in the industry. Xiaomi has built the world’s largest consumer IoT platform, and a number of smart products have ranked first in the world. In terms of smart life experience, Xiaomi is also the best.

However, we may be ahead of the starting line, the road ahead is still very long, and there will be no slack. Business competition is a long run. Xiaomi’s core advantage is not actually one step ahead, but our mission, vision and values.

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