Dominating the TV market in 2014, is Samsung still so strong under the epidemic?

Not only has Samsung maintained a high market share in the smartphone industry, it has also dominated the TV market for 14 consecutive years.

According to the latest report of the statistics agency Omdia, in the first quarter of this year, Samsung’s share of the global TV market reached a new high, accounting for 32.4%, an increase of 3.1% year-on-year, and maintained a share of more than 30% in the global TV market for four consecutive quarters. Not only has Samsung maintained a high market share in the smartphone industry, but it has also ranked first in the TV industry in terms of sales volume for 14 consecutive years.

Analysts said the market share was driven by rising sales of Samsung’s QLED TVs and other high-end TVs, with the South Korean company shipping more QLED TVs in the quarter, up 10.8 percent, to a total value of 2.05 billion. Dollar. Samsung currently has a 50.4% market share in the 75-inch (or larger) TV segment.

Due to the development of mobile devices such as smartphones, the TV industry is also gradually showing a downward trend.

The report shows that in the first quarter of 2020, global TV shipments were 46.5 million units, down 10.2 percentage points; total revenue was $20.6 billion, down 17.9 percent. It is worth noting that Samsung TV’s performance in North America and Europe is quite strong, with its market share accounting for 42.5% and 41.1% respectively. Among them, Samsung’s share of TV products above 75 inches is as high as more than half.

The data shows that LG Electronics, a brand also from South Korea, has a global market share of 18.7% in the first quarter of 2020, a year-on-year increase of 2.2 percentage points, ranking second. In addition, Sony TV sales ranked third.

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